george
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Isn't this fad over yet?
New reasons: relationship, conversation, authority
Others: early warning, builds audience, builds loyalty, participatory business
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Reason #1: Google.
85% of search traffic to Channel 9 comes from Google
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Control your fear.
It's a conversation, join in, we're talking about you!
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Anti-marketing marketing.
Remove intermediaries that don't add value
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The new Public Relations.
The public is talking and wants you to talk back
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Shift: time-based search.
Your customers can find everyone who says "you suck"
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Embrace transparency.
Customers will help you out if you invite them in
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Slide 10
Congress
NewsGator
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WP-test
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Google Reader
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Mac nation
Open source
Search, Media
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Web culture
Scoble
Joel on Software
ComputerZen.com - Scott Hanselman
gapingvoid
Kevin Schofield's Weblog
Corporate Engagement
Engadget
BillSaysThis Weblog
Blogpulse Top Links
Mike Schinkel's Miscellaneous Ramblings
The Gadgets Weblog
DevBlog
Get Real
Blog Maverick
Eric Mack On-Line
The Unofficial Apple Weblog (TUAW)
Jason Womack
Jake Ludington's Digital Lifestyle
Mena's Corner
Julie Leung: Seedlings & Sprouts
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Seth's Blog
Channel 9: The Videos
Web Standards Project BUZZ
Paul Allen Blog
James Tauber's Blog
Micro Persuasion
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Jelle Druyts
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Who Has Time For This?
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A Little Ludwig Goes A Long Way
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inessential.com
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