Steve Sloan [Click on folder to expand/collapse tree]
Information about me
Family
Groups
Susan Graziano Sloan [Wife]
Candy Sloan [First Wife]
Related Posts
Steve Sloan (Jr.) [Oldest Son]
Jeff Sloan [Middle Son]
Kenneth Sloan [Youngest Son]
Madison [Grand Daughter, Jeff and Nicole]
Lura Nelson [My oldest sister]
Related Posts
Friends
Breiling, Mary Fran
Chauncy, Diane
Related Posts
Chauncy, Owen
Related Posts
Downs, Pam
Lalli, Kimberly Fracchia
Miller, Ed [Steve Jr's old friend]
Roby, Marie
Scoble, Maryam
Scoble, Robert
Pets
My Blogs
My Podcasts
Edupodder [Instructional Technology Podcast]
The ACTC Podcast [Bicycle Club Podcast]
My OPML Files
Books
Technology
The Innovator's Dilemma, By: Clayton Christensen
Rise of the Creative Class, By: Richard Florida
Smart Mobs, By: Howard Rheingold
We The Media, By: Dan Gillmor
The World is Flat, By: Thomas Friedman
Fiction
Non Fiction
Movies
Videos
Geek
Photography
Analog
Digital
Work [San Jose State University]
Hobbies
Trains
Model
Real
Cycling
Politics
Links
Books
The Revolution Will Not Be Televised, By: Joe Trippi
Blogs
Food
Wine
My Wine Reviews
Barbera, Lake Sonoma Winery, 2002, Dry Creek Valley
Blend (Meritage), Columbia Crest, 2001 Private Reserve, Columbia Valley (Meritage), Walter Clore
Blend (Coro), Graziano Vineyard, Coro Mendocino, 2002
Blend, (Meritage) Januik 2002 Red Wine, Columbia Valley
Cabernet Sauvignon, Mount Veeder Winery, Napa Valley, 2002
Chardonnay, Burrell School, 2001, Estate Reserve, Santa Cruz Mountains
Chardonnay, Silver Mountain, 1999 Chardonnay, Santa Cruz Mountains, Estate, organically grown
Pinot Noir, Andrew Rich, 2004, Willamatte Valley, Cuvee B
Pinot Noir, Hook & Ladder, 2004, Russian River Valley
Syrah/Shiraz, Babcock, 2003 Frying Pan
Syrah/Shiraz, Babcock Syrah, 2003 Nook and Cranny
Syrah/Shiraz, Burrell School 2003 Estate Pichon Syrah
Syrah/Shiraz, Castoro 2001 Syrah
Syrah/Shiraz, Castoro Cellars, 2001 Reserve, Paso Robles
Syrah/Shiraz, Columbia Crest 2002 Reserve Syrah
Syrah/Shiraz, Columbia Valley, 2001 Syrah
Syrah/Shiraz, Ross Estate 2002 Shiraz, Barossa Valley
Zinfandel: Castoro Cellars, 2001 Cobble Creek, Estate
Zinfandel, Cline, Sonoma, Dry Creek Valley 2002
Zinfandel, Lake Sonoma, 2002, Russian River Valley
Zinfandel, Montevina 2003, Terra d'Oro, Amador County
My Winery Reviews
Wineries
Arista Winery, Russian River Valley
Babcock Winery, Santa Ynez, CA
Burrell School, Santa Cruz Mountains, CA
Castoro Cellars, Paso Robles, CA
Chateau Felice, Chaulk Hill, Sonoma County, CA
Chateau Montelena, Calistoga, CA
Gary Farrell Wines, Healdsburg, CA
Graziano Family of Wines, Mendocino, CA
Hook and Ladder, Russian River Valley (Olivet Road), CA
La Sirena Winery, Calistoga, CA
Lake Sonoma Winery, Dry Creek Valley, CA
Merry Edwards, Russian River Valley, CA
Millbrook Winery, New York
Montevina, CA, Amador County
Pellegrini Family Vineyards, Russian River Valley (Olivet Lane + Olivet Road), CA
Sonoma Coast, Sonoma Coast AVA, CA
Valley of the Moon, Sonoma County, CA
WesMar Winery: Kirk Wesley Hubbard & Denise Mary Selyem
Williams Selyem, Russian River, CA
Merchants
Other Blogs
Other Podcast
Feeds
Resources on Line
Web Mail
Web Apps
Web Cams
Search
Financials
News
Weather
Television
Home Maintenance
Plumbers
Tech Stuff
Training
Links I like [Fun Stuff]
OPML Imported Stuff
Scoble's Presentation on Corporate Blogging
Slide 1
Slide 2
Isn't this fad over yet?
New reasons: relationship, conversation, authority
Others: early warning, builds audience, builds loyalty, participatory business
Picture - Slide_2
Slide 3
Reason #1: Google.
85% of search traffic to Channel 9 comes from Google
Picture - Slide_3
Slide 4
Control your fear.
It's a conversation, join in, we're talking about you!
Picture - Slide_4
Slide 5
Slide 6
Anti-marketing marketing.
Remove intermediaries that don't add value
Picture - Slide_6
Slide 7
The new Public Relations.
The public is talking and wants you to talk back
Picture - Slide_7
Slide 8
Shift: time-based search.
Your customers can find everyone who says "you suck"
Picture - Slide_8
Slide 9
Embrace transparency.
Customers will help you out if you invite them in
Picture - Slide_9
Slide 10